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I hope this is right. To me this advert shows the signifier/ signified relationship. Here we have a mans jaw and mouth represented as a volcano, this portrays connotations of heat, explosions and fire. This is an idea way for tabasco sauce to advertise the hot temperature and flavour of its sauce without the need to use words. Also, arguably the fact that this is a mans jaw could indicate a sense of masculinity and therefore strength required to withstand the heat.

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